H&M

Fashion for ladies, men, divided und kids

+43 720 022455

Fashion & Accessories

Contact

Telephone

+43 720 022455

Website

www2.hm.com

Opening hours

MON - FRI

09:00 - 19:00

SAT

09:00 - 18:00

See shop plan

Fashion and quality at the best price, delivered sustainably.

At H&M, fashionistas and fashion lovers will always find the latest styles, current trends, and plenty of fashion inspiration.

In the Ladies, Men, Divided, and Kids sections, H&M offers not only trendy must-haves but also timeless classics and versatile basics for every occasion. Whether it’s trendy looks for the new season, comfortable casual wear, business outfits, or fashion for the whole family—the diverse selection has something to suit every taste and every situation.

But H&M stands for much more than just fashion variety. Quality, value, and sustainability are firmly rooted in the company’s philosophy. With a steadily growing selection of more sustainable materials and innovative concepts, H&M aims to make fashion more responsible while keeping it accessible to many people.

The spacious and modern retail space invites you to browse at your leisure. Regularly changing collections and new trends ensure that there’s always something new to discover. The selection is complemented by accessories, shoes, underwear, activewear, and other fashion highlights that perfectly round out your individual look.

Whether you’re looking for the latest trends, high-quality basics, or new styling ideas—at H&M, you’ll find an inspiring world of fashion for women, men, and children. Discover the variety, find your personal style, and be inspired by the latest collections.

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Asian (2)

Books, Games & Play Area (1)

Bread & baked goods (1)

Breakfast (5)

Chemist & Perfumery (4)

Coffee & sweets (6)

Decoration & Gifts (6)

Fashion & Accessories (29)

Groceries (5)

Italian (1)

Lunch menu (2)

Other (11)

Services (12)

Snacks and fastfood (5)

Sport (3)

Take away (7)

Technology (6)

Traditional fare (2)

Vegetarian & Vegan (4)

Results

A1 Shop

Mobile & internet

Info

A1 is Austria's largest provider of communication solutions and is the network provider with the most excellent network quality. In the A1 Shop we will be happy to advise you on the latest smartphones and tariffs, fixed network internet, A1 Xplore TV and A1 Smart Home solutions.
Apotheke in der VARENA

The pharmacy at VARENA

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The VARENA pharmacy can give you specialist advice on medication, medicines and offers a large range of health products. Pay us a visit!
Bijou Brigitte

Fashion jewellery & accessoires

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From current trends to timeless classics - the extensive assortment of Bijou Brigitte offers with over 9000 articles an attractive range for every style and occasion. Cute hair jewelry for the smallest customers, accessories for the fashion-conscious jewelry lover or exclusive items from the Senso-di-Donna collection.
Blue Tomato

Snow. Surf. Skate.

Info

All you need for snowboarding, free skiing, skating or surfing you can get at Blue Tomato. The competent team of the Blue Tomato Shop Vöcklabruck is looking forward to help you with your questions or choosing the right board for you. Besides hard goods we offer a big range of streetwear, shoes and accessories of many brands, such as Burton, Thrasher, Vans, Nike, RIPNDIP and many more. Just come by and get inspired by our product selection.
Calzedonia

Italian Leg- and Beachwear

Info

Since 1986, Calzedonia has offered exciting, innovative hosiery and beachwear trends, combining quality workmanship, style and affordable price points.
Deichmann

Stylish shoes

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At Deichmann, you’ll find affordable shoes, bags and accessories such as belts and scarves for the whole family. Shop at permanently low prices!
Depot

Decoration & furniture

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Depot features beautiful furnishing and decorative items that are perfectly on the pulse of time. From classic vases to practical kitchen aids – no wish is left unfulfilled here.
Dm Drogerie Markt

Chemist

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At this dm branch, you can expect to find a pleasant shopping atmosphere, a broad selection of up-to-date drugstore products and friendly and personal advice from competent staff.
Douglas

Perfumes & cosmetics

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Be it classic fragrances or the latest designer perfumes, pampering care products, makeup to suit your personal look or stylish accessories – Douglas at VARENA has the best advice!
Drei Shop

Mobile & internet

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Drei has made it its mission to provide its customers with the state of the art in mobile communication – innovative, easy to understand and all at an outstanding price-performance ratio.
Express-Stickerei

We bring emotions to textiles and clothing.

Info

Express embroidery embroiders all textiles with names, texts and logos.
Farmers’ market

Every friday and saturday

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Farmers from the surrounding area offer fresh products and delicious delicacies from their own production at their market stalls. And everything from our region: that is the motto of the farmers’ market in the VARENA.
Fielmann

Glasses & contact lenses

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You don't want just any glasses, but a unique pair that are perfectly tailored to you? Then you've come to the right place. We provide you with expert, personal, and fair advice—always with the aim of finding the right glasses or contact lenses for your needs.
Flora Brons

Floristry, garden & event design

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Flora Brons offers a large selection of flowers and plant decorations, whether for weddings, special occasions or events.
Fussl Modestraße

Fashion for women, men an kids

Info

Fussl Modestraße is an Austrian family-run company with 149 years of tradition. With their exclusive brands, cutting-edge fashion and accessories for women, men and children at an outstanding price-performance ratio, they offer you a unique world of fashion.
GIOIAPURA

Jeweler

Info

GioiaPura offers jewelry, watches, accessories and gift ideas from the best Italian and international brands at affordable prices.
Goldbox by Edthaler

Jewellery and watches

Info

Juwelier Edthaler is a ‘genuine jeweller’ with traditional values, as it focuses on the best quality and its own workshop also guarantees perfect service.
H&M

Fashion for ladies, men, divided und kids

Info

H&M is a fashion brand, offering the latest styles and inspiration for all — always. Customers will find everything from fashion pieces and unique designer collaborations to affordable wardrobe essentials, complete-the-look accessories and motivational workout wear. All seasons, all styles, all welcome!
Headwork

Hairdresser

Info

Headwork has always been about transforming a visit to the hairdresser into a pampering experience for all the senses. Quality, passion and attention to detail are just as important.
Hervis

Sports clothing & equipment

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The sports retailer with a wide variety of brands, specialist advice and top offers. Dive into the world of Hervis!
Huber Shop

Underwear & swimwear

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Seductive lingerie, elegant lace underwear and high-quality bathing suits for women & men. Come and get personal tips!
Humanic

Shoes and accessories with a wide variety of brands

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The latest collection of shoes and accessories with a wide variety of brands. Trends and expert advice await you!
Hunkemöller

One of the largest lingerie specialists from Europe

Info

Hunkemöller offers beautifully designed body fashion to make you feel comfortable and confident. Discover now Europe's best kept Lingerie secret!
IKEA Pick-up point

Info

Order your favourite products online and collect them from your local store on your preferred date. No more wandering around the furniture store, no unnecessary hassle – just you, your order and a quick, smooth service.
IKEA Planning Studio

Info

At the IKEA Planning Studio, which spans approximately 120 m², you can find plenty of inspiration, get expert advice, and order items you like from the entire IKEA product range.
Interspar

Supermarket

Info

The selection at Interspar is huge – offering more than 50,000 items for daily life at home, from groceries to toothbrushes and everything in between. The Interspar name is a guarantee for quality and freshness.
Intimissimi

Lingerie & tights

Info

lntimissimi was created to convey sophistication and romance, tapping into unmistakeable Italian style to satisfy the desires and needs of all women seeking comfort, performance and quality, without sacrificing glamour. lntimissimi offers a wide range of products, the result of research attentive to shapes and materials, both in its basic and fashion collections. In addition to intimates and lingerie, the brand also offers a wide array of knitwear and nightwear.
Jack & Jones

Men’s fashion

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Jack & Jones stands for stylish fashion for modern men. The tradition of authentic jeanswear meets innovative manufacturing techniques and modern design.
Kastner & Öhler

Diverse range of brands

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This is where the world of fashion truly shines. From young fashion to classic fits, K&Ö offers outfits for every occasion.
Kult

Streetwear

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Kult stands for the very latest and hottest streetwear fashion – influences from urban youth culture, the areas of music, dance, basketball and streetwear characterize the product line at Kult.
Liberty Woman

Feminine casual fashion

Info

LIBERTY WOMAN stands for feminine casual fashion with a great love of detail. And because every woman is unique, LIBERTY WOMAN aims to create special fashion favorites that convey a carefree attitude to life and are perfect companions for every day—100% feel-good factor guaranteed.
Lollipop

The indoor play area at VARENA

Info

Shopping pleasure for you, fun and games for the kids. Discover the magical kids’ world at VARENA.
Magenta

Mobile & internet

Info

The Magenta advisors will be more than happy to inform you about the latest smartphones, internet and TV products and the accompanying tariffs as well as various new trends.
MediaMarkt

Tech offers

Info

A huge assortment of the latest brand products, permanently unbeatable prices and high service quality make MediaMarkt the number one in Austria.
MORE & MORE

Fashion

Info

MORE & MORE offers fashionable leisure looks, varied businesswear and high-quality basics with clear cuts and individual designs.
Mr. Phone

Smartphone repair and accessories

Info

At Mr. Phone, you’ll find all things related to mobile phones and smartphones. You can have repairs of all smartphones carried out quickly and easily.
Nanu-Nana

Decorations & gifts

Info

Are you looking for highlights for the able decorations, for redesigning the living room or for the birthday present for your loved ones? At NANU-NANA there is a multitude of great trend, decorative and gift items for every occasion.
Nespresso

Coffee & capsules

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Indulge in exquisite coffee moments with Nespresso and discover the incomparable diversity of coffee varieties, innovative machines and stylish accessories.
New Yorker

Fashion for real moments

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From laid-back streetwear to modern casual styles and urban statement looks—the collections reflect diversity and individuality. The range is complemented by bold underwear and swimwear lines, as well as accessories that complete every outfit and highlight personal style.
Only

Fashion for women

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We at Only make the most of the magical moments that arise each day. Our philosophy: at Only, it’s all about you – Only you.
Pearle

Eyewear & lenses

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Pearle offers an extensive assortment of trendy and cutting-edge optical products as well as numerous services.
Post office

Postal service

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In addition to letter and parcel shipping, you will find a wide range of services related to telecommunications, banking and self-service, packaging and gift items, stationery, and much more.
ProntoPhot

PhotoBox

Info

Whether you want a biometric passport picture for your passport or ID card, a snapshot with your best friend, a quick resumé photo or a declaration of love to your partner: Go in, sit down, press the button and you’re done.
reformstark Martin

All things organic at VARENA

Info

The product range revolves primarily around nutritious foods, useful dietary supplements and exclusive cosmetics.
Rituals

Luxurious yet affordable products for home and body

Info

Inspired by the wisdom of ancient traditions and cultures, Rituals created an extensive collection of luxurious yet affordable products for home and body. Rituals hopes to enrich your life using unique signature fragrances that are carefully designed and composed by the world’s finest perfumers.
ROMA Hairdressing supplies

Everything hair-related

Info

Quality is the highest priority for Roma. This is true for their products as well as their consulting services.
Ruefa

Travel agency

Info

Whether you’re seeking an active vacation, a study trip or a few relaxing days off – they’ll be happy to arrange your unforgettable dream holiday in any part of the globe.
s.Oliver

Casual fashion

Info

Young and sporty fashion for women and men that reflects the spirit of the times and fulfils every desire – fashion, denim, shoes & accessories at s.Oliver.
Skechers

Sneakers and fashion footwear

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Skechers, the market leader in sports and fashion footwear, presents a collection that sets new standards in variety and comfort. Throughout all seasons, the brand impresses: with lightweight sandals, flip-flops and slides in summer, and warm, durable sneakers in winter.
Snipes

Streetwear, cool sneakers and trendy styles

Info

At Snipes you’ll find a large number of trendy styles that allow you to fully express yourself. If you’re looking for the latest sneakers, cool jackets or stylish accessories, then Snipes is the perfect store for you!
Sparkasse Oberösterreich

Your bank at VARENA

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Three self-service locations at VARENA offer comprehensive cash services and the ability to handle simple banking transactions.
TextilpflegeBox Zimmermann

Textile cleaning – personal, meticulous and reliable.

Info

The TextilpflegeBox is an easy-to-operate machine that accepts and dispenses your laundry. All you need is a smartphone. Payment takes place conveniently and securely via credit card or SEPA direct debit.
Thalia

Books, DVDs, gifts and games

Info

Thalia combines quality, personality, inspiration and service. Personal advice, a diverse product range and digital services lead customers into a unique world of experiences.
Tom Tailor

Casual style

Info

For real and carefree moments.
A laid-back, modern casual look.
Triumph

Fabulous lingerie of the highest quality

Info

Fashion and comfort can indeed coexist. Triumph proves this again and again, with refreshing collections, innovative materials and shapes, wonderful fits and expert advice at a very reasonable price-performance ratio.
Vero Moda

Fashion for women

Info

Since 1987, stylish young women have sought out Vero Moda for its contemporary trends, uncomplicated styles and fashionable must-haves. Its trademark is a dynamic and uncomplicated approach to fashion.
Zerocut

Barber shop

Info

Zerocut creates an exclusive feel-good experience for its customers, where it’s all about quality, technique, atmosphere and customer service – with fair pricing!
Zillertaler Trachtenwelt

Traditional fashion

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The styles on offer at the Tracht market are as versatile and varied as the wearers themselves. Alongside elegant and exclusive Dirndl fashion, the simple, everyday “Waschdirndl” also comes into its own, as do the bold, short-length women’s Lederhosen.