For more than 75 years, ROMA Hair & Beauty has stood for professional hair care, high-quality styling, and premium beauty products. As Austria’s leading specialist retailer in professional hairdressing supplies, ROMA brings the quality and expertise of the salon industry directly to customers who value beautiful, healthy hair.
At the ROMA store in VARENA, you’ll find a wide selection of hair care products tailored to a variety of needs—from shampoos, conditioners, and hair masks to hair colors, bleaching products, and color-refreshing treatments. The range is complemented by professional styling products such as hair gels, waxes, styling pastes, and heat protection products for salon-quality results at home.
ROMA also places the highest standards on its electrical tools and appliances. Discover hair dryers, straighteners, curling irons, hot air brushes, hair clippers, and many other professional tools from leading brands. Every product is carefully selected to ensure optimal performance and ease of use.
ROMA collaborates with renowned brands including Wella Professionals, Schwarzkopf Professional, Kérastase, L’Oréal Professionnel Paris, Goldwell, INDOLA, GHD, Panasonic, and Wahl, among many others. This means you benefit from innovative products trusted by professional hairstylists worldwide.
Whether you’re looking for hair care, styling products, beauty essentials, accessories, or professional equipment, ROMA Hair & Beauty at VARENA has everything you need to create your individual look. The knowledgeable team is always happy to provide expert advice and help you find the products best suited to your needs. Step into the world of ROMA and discover professional beauty expertise for every day.
