As diverse and unique as the people who wear it, the world of traditional Austrian fashion offers an incredible variety of styles. Alongside elegant and exclusive dirndls, classic everyday cotton dirndls hold their place just as confidently as fashionable short leather trousers for women.
More than 15 years ago, Thomas Dims, founder and owner of Zillertal Trachten World, set himself an ambitious goal: to bring together all these different styles and variations of traditional clothing under one roof. Complementing the range with a wide selection of traditional fashion for men and children, as well as matching accessories, he aimed to make traditional Austrian fashion accessible and affordable for everyone.
What began as a small family business has since grown into Austria’s largest retailer of traditional and country-style fashion. With a nationwide network of 40 stores and its own online shop, the founder’s original vision has become a remarkable success.
Whether you are looking for a classic dirndl, modern traditional wear, elegant outfits for festive occasions, or authentic accessories, Zillertal Trachten World offers a comprehensive selection that combines tradition, quality, and contemporary style for the whole family.
